#1 The path to genius is absolute madness.

Like great art, coming up with great ideas is not the most pleasant process. You’re never too pretty to get down and dirty. The more you embrace it, the more fun there is to have. There are no two ways about it, and there’s no other way we’d rather have it.

#2 Honestly, it’s all about honesty.

Whether you’re a brand, an agency or an individual, in a world full of make-believe and made-up personalities, being honest is a breath of fresh air.

#3 Creativity without effectiveness is criminal.

Don’t be creative for the sake of being creative. Solve a problem. Make someone’s day. Spread some love. Connect people together in a new way. Be creative for a bigger cause.

#4 Work like you always knew exactly what you were doing.

Nobody owns ideas. They come when least expected. From the ether into our cranium. But hey, if they gotta choose your noggin, you are special. Might as well swag like you knew it all along.

#5 You can’t always make a change. But you can always be relatable.

Not every product ever will change the way mankind progresses into the future. But you can always be relatable to the times and the people. And there is nothing bigger than a human connection.

#6 Be a people person. Be a people brand.

Speak less about yourself and more about things that affect people in their everyday lives. Champion people and ideas, not products and commodities.

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