Five’s

 

The Play

We were given the task to relaunch Five’s brand identity, create a visual language, brand tone, communication and to help launch them on digital.

We felt that Five’s stands for anything from normal. We wanted to connect with an audience that wanted to push their status quo and to those who always want to create a buzz. Mixing it up with luxurious, vibrant colours with street inspired graphics and fat, curvy typography.