Maiz – Mexican Kitchen
Maiz Mexican Kitchen
Requirment
Brand Identity
Environmental Design
Messaging
The Play
Maiz – Mexican Kitchen is on a mission on reinvent fast food in India, through a house of fresh, delivery focused brands. Maiz have taken the fast casual pledge – they will serve you hella fresh, cooked food in under 2 minutes. Fast casual is fast food reinvented. Fresh ingredients, actual cooking, super-quick live preparation, and easy on the calories.
We worked on their rebrand and helped launch their cloud kitchen system to physical stores in Mumbai, Thane and more… With a fun visual identity, dynamic typography and kernel inspired colours came a brand with honest messaging and fresh visuals.
The concept of fresh ingredients paired with great design is integrated across all their collaterals from digital menus, way finding & uniform design and merchandise.
