St.
Year
2019
Requirment
Artist Identity
Photography
Music Video
Sanjeev Thomas (Sanjeev T) has been in the music industry for almost 20 years and is best known for his decade long work as Oscar & Grammy winner, A.R. Rahman’s lead guitarist. He is an award winning Artist and producer with his albums, Freewill, Epic S**t, St., winning accolades at the Rolling stone, AVIMA and nominated at the 17th Independent Music Awards (IMA) in New York in 2019.
The Play
We gave the artist a new look to his existing logo type. The identity concept was rooted and inspired from the artist’s early days in the middle east where he spent most of his childhood growing up.
The logotype depicts a sense of natural space
The typography of the logotype is a inspired from Arabic scripts to give the artist a sense of bridging the past and present.
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